Semalt SEO Productivity Tips: Less Fatigue, More SEO Results!
If you have ever been interested in the topic of personal effectiveness, no doubt you've come across a term like "productivity" before. It is difficult to give a clear definition to it, but, in short, it is the ability of a particular person to produce a certain amount of result, for a certain period of time.
Concerning SEO, this can be:
- the amount of semantics that a specialist can process (filter, clustering, etc.);
- the number of projects that the optimizer can run;
- the time spent on solving routine tasks;
As you already understood, the level of productivity of a person depends on how much effort and time he/she spends on achieving a certain result. So in our time, it is important for absolutely each of us.
True, even despite the presence of a great desire, not everyone succeeds in increasing their productivity. Although there is nothing difficult about this - you just need to adhere to some simple tips that we will share with you in this post.
SEO Productivity Guidelines
Since most of our readers are practicing optimizers, the recipes themselves have been slightly adjusted taking into account this particular feature. Although, most of the rules can be adopted no matter what exactly you do.
Challenging tasks come first!
Such a feature of our nature is to delay the performance of difficult and not entirely pleasant work as long as possible. As a result, time is never enough, deadlines are thwarted, and hassle is guaranteed.
And most importantly, sometimes, without solving just this kind of problem, effective further work is impossible. For example, in SEO, this can include fixing technical errors, analyzing competitors, and working out semantics.
Yes, it is long and dreary, and there are, hardly many people in the world who enjoy processing tens of thousands of keywords and "picking" scripts. But, any optimizer will agree that there is no way without it.
If you do the opposite, and first of all deal with the most difficult problems, estimate the required time spent on the project, it will be much easier for you. And the mood is always better if you know that the most difficult thing is over.
Form a technical assignment for performers: The «To-Do List»
The presence of detailed instructions and technical specifications minimizes the time spent interacting with the performers. There is no need to waste time explaining the details and approving the nuances of implementation because all this is already written in the document.
In SEO, such a tool as the DSD can be used when performing a number of works:
- writing texts;
- collection of the semantic core;
- site edits;
- optimization of landing pages;
True, hardly anyone is now working without TK at all, therefore, we consider it necessary to emphasize that we are talking about something like template TK. For example, you can prepare standard technical specifications for each of the areas of work, in which it would be enough to change only individual elements - headings, numbers, examples, or other data.
As a result, you just need to hand over the document to the contractor, and you can no longer be distracted by explanations, but go about your tasks.
Automate your routine
Just think how many SEO tasks are out there that take a lot of time and don't require any special skills. Moreover, it's not even about skills, but about the uniformity and repetition of such work.
For example, take things like a technical audit of a website, collecting a semantic core, and writing reports for clients. Similar tasks in our practice are done either regularly, or at least very often.
Now calculate how much time is spent monthly on only one client report, with the calculation of about 1 hour per project, and the projects themselves are two dozen or more. In total, we have minus two working days per month!
If you use The Dedicated SEO Dashboard for these purposes, the same work will take 10 minutes, and this is taking into account the time spent on sending reports to the clients themselves.
And most importantly, we are talking about specific statistics that we obtained from our own experience since we checked everything on our own skin before releasing the service to the public. Actually, our service grew out of this "pain".
The issue with the same audit can be easily solved with the help of the Dedicated SEO Dashboard.
Focus on the task
In Skype, there is such a useful thing as the "Do not disturb" status, and from social networks, while working, it is better not to leave anything at all. Any notification or message sent at the wrong time will take you out of focus, and it will take time to regain your concentration.
Also, pay attention to special task managers and services that help in managing tasks and tracking progress on them. For IT professionals and optimizers, solutions such as Todoist.com and Trello.com are perfect.
If it seems to you that you can work productively, being distracted by several tasks at the same time (including correspondence on Facebook), believe me, it only seems to you. And many of you would be horrified if you installed an activity tracker program on your computer, and then, at the end of the month, checked how much time it takes to do all sorts of nonsense.
Take small steps
I don't know if you immediately understood what it was about or not, but, under this mysterious allegory, I mean a simple thought - break the process of achieving large-scale goals into smaller tasks. This allows not only to more clearly represent the process of moving towards solving the problem, but also to remove the purely psychological discomfort that a person may experience when faced with seemingly overwhelming work.
For example, if a large online store came to you for promotion, with many categories and tens of thousands of products. Trying to do everything here at once will be an ineffective waste of time.
A more reasonable option is to draw up a general checklist of works, and then break it down into blocks and perform it in stages.
Learn by doing
Don't waste time on a theory you don't know when you will apply it. It is necessary to learn new things all the time, and even without that, there is nothing in our field. But the best is when you acquire new knowledge to solve current problems. Such skills are perfectly fixed, and in general, practice is the rule.
If one simply absorbs theoretical information and does not apply it in practice, such knowledge is quickly forgotten. It cannot be said, of course, that this is a completely useless waste of time. But, the fact that it can be better used is for sure.
Let's take the same study on applied software. For Key Collector alone, you can find manuals for several dozen pages. And even though you reread them every day at night, if you do not test everything at once in practice, according to a working project, nothing will stay in your head.
A similar example is to read the FAQ on working with a service in which you are not even registered. No matter how much you read, what's inside is still not clear.
Prioritization: Learn to prioritize
It is unlikely that among our readers there will be lucky ones who have to solve only two or three tasks on a working day. Most likely, there are dozens of them in your checklist, and the stock of work will be more than enough for the next couple of years. So, accept the fact that you will not be able to do everything on time, and just try to prioritize what needs to be done first and what can be postponed for later.
If we talk about website promotion, then conducting a detailed audit and eliminating errors, compiling a semantic core (the foundation of everything) should clearly have a higher priority than, for example, finishing the design and adding any "tweaks" to the snippets of search results.
But, as already mentioned, with a set of good technical specifications and instructions, a lot can be done at the same time, simply by involving other people in the work.
Rest is very important
We are not robots. Although, even the most advanced technology tends to fail if it is exploited excessively. So rest is just as important as work itself. Even more, how productively you work later depends on how fully you rest.
It's not just about physical relaxation - the brain needs a reboot too. We each have our own way, which is the best way to switch the brain. For some, this is traveling, for others, a favorite hobby. And for some people, just watching the series is enough, the main thing is not to forget to buy a good supply of beer before that!
Measure the result, not the time spent!
The list turned out to be not so big. But, believe me, each of the points is important in its own way. We do not assure you that after putting them into practice, you will immediately pump your productivity skill to 80 %. But, the fact that the situation will change for the better, and you will notice these changes is undeniable.
To be successful in improving efficiency, whether it is in SEO or any other work, you need to learn one simple thing: productivity is not about how much you worked, it is about how much you did. And then it will become much easier to achieve the set goals and add great results.
Interested in SEO? Check out our other articles on the Semalt blog.